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Monday, May 20, 2013
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For five hours long, five hours strong, Chicago listeners are entertained, captivated and inspired by the hip and charismatic personality of Loni Swain. In July 2009, Swain took over the midday timeslot at Chicago's heritage Hip-Hop and R&B station, WGCI-FM. With daily show features including Job Classifieds, Entertainment Reports and the Midday Mix with Dj 33 1/3 that is not-to-be-missed, its no wonder that the 9am-2pm hours fly by for the faithful weekday listeners. Loni Swain is a well-rounded talent that has remained laser-focused in her efforts to propel her successful media career forward.
Born in New Orleans, Swain began her radio career while studying Communications at the University of New Orleans. As the Production Manager's assistant at campus based WWNO Public Radio, Swain focused on the technical aspects of radio by producing and recording live classical music segments. After three months, she simultaneously began interning at Clear Channel Radio's WQUE-FM and was hired after only six months as a part-time on air personality. In recognition of her dedication and talent, she was offered the midday time slot on sister station “Rhythmic AC/KSTE 104.1 FM”. As “Halie Diaz”, Swain shocked 104.1 (KSTE-FM) during the day and continued to satisfy her loyal listeners as “Loni” on WQUE-FM in the overnight weeknight slot and weekends. With increased ratings she held the midday slot for six months, until the station format abruptly switched. Thereafter, Swain participated in “United Radio”, which kept listeners across the country abreast of post-Katrina progress in New Orleans and all it’s surrounding areas. As a part of this effort, she interviewed state and city officials, as well as countless disaster relief teams. That same year, Swain was invited to emcee at the nation’s most unparalleled musical celebration, the Essence Music Festival.
After receiving her Bachelor of Liberal Arts degree, Swain accepted the position as afternoon-drive Co-Host and Producer at Baltimore's WERQ-FM, during which time the afternoon drive show received its highest known ratings in the history of the station. From Baltimore, Swain was offered her own show at Saint Louis' WFUN-FM as the host of Loni's Love Lounge. Upon her arrival, Loni's Love Lounge boosted the time slot's ratings in the market, consistently maintaining, at minimum, top four rankings and becoming the highest rated show on the station. It’s apparent that Swain’s top priority in this industry is to become a household name. Given her proven track record of success, she is well on her way.
#1 - Back to basics: The Bomber jacket
#3 - Double the trouble: Sneaker boots
Queen Bey is back at it! While working on her upcoming album, the 16 time Grammy award winner will also be filming a documentary. HBO recently confirmed the feature to be released on February 16, 2013. This is supposed to be the rawest form of coverage that Beyonce fans will get of her life.
"Multiple Grammy®-winner, entrepreneur and actress Beyoncé will be the focus of an intimate feature-length HBO documentary film debuting Feb. 16, 2013, it was announced today by Michael Lombardo, president, HBO Programming. Directed by the superstar, the film is a fusion of video that provides raw, unprecedented access to the private entertainment icon and high-voltage performances.
Everybody knows Beyoncé’s music, but few know Beyoncé the person,” said Lombardo. “Along with electrifying footage of Beyoncé onstage, this unique special looks beyond the glamour to reveal a vibrant, vulnerable, unforgettable woman.”
“HBO has a history of pushing every boundary with class and authenticity,” said Beyoncé. “Some of my favorite shows are on HBO, so I am excited that my film will be part of its bold programming. This film was so personal to me, it had to have the right home.”
The film is a multi-faceted portrait of the 16-time Grammy Award-winning singer, businesswoman, songwriter, actress, entrepreneur, wife and mother, showing off the extraordinary gifts that have made her a global phenomenon, and stripping away the veneer of stardom. It includes extensive first-person footage, some of it shot by Beyoncé on her laptop, in which she reflects on the realities of celebrity, the refuge she finds onstage and the transcendent joy of becoming a mother last year.
The film sheds light on her childhood in Houston, with home movies revealing the close bond she built with her family and charts the challenges Beyoncé felt when she decided to manage her career and build her own company, Parkwood Entertainment. The film also captures the intense physical and emotional demands she goes through in the studio, preparing for live performances, running a business and her family life including her return to the spotlight after the birth of her daughter, Blue Ivy Carter, in January 2012.
Beyoncé also serves as the film’s executive producer.
Do you think it will be the same old stuff Beyonce puts out before all her albums? Or will we really get to see what her life is like behind the scenes?