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J. Cole has opened up about the light skinned vs. dark skinned issues that affect the African-American community. When asked if the thought that the light-skinned, dark-skinned issue affects men in hip-hop, like it affects the women, he told Vibe, "I can't say it for sure but I just think we're still in America. We're still Black Americans. Those mental chains are still in us. That brainwashing that tells us that light skin is better, it's subconsciously in us, whether we know it or not . . . still pursuing light skin women. There are some women out there that are like, 'I don't even like light skin men' and that's fine. But Barack Obama would not be President if he were dark skin. You know what I mean?"
He continued, "That's just the truth. I might not be as successful as I am now if I was dark skin. I'm not saying that for sure, I'm still as talented as I am and Obama is still as smart as he is, but it's just a sad truth... I don't even know if this is going to translate well into text and people not hearing what I'm saying, but it's a sad reality."