If you thought the artists who hit the Superbowl stage racked a large profit? You are sadly mistaken.  According to Forbes, the NFL doesn’t pay a dime for any of the artists that perform. NFL spokesperson Greg McCarthy confirmed via email:

"We do not pay. We cover all costs associated with the performance."

So what are costs associated with the actual performance? 

Travel, lodging, setup, fees for backup dancers and musicians—which reportedly comes in around $600,000 or more. So, why would Beyonce or any big name act agree to work for free? Derek Jackson, cofounder of advertising agency Glu, suggests it’s for exposure:

“There is not anything like it,” says Derek Jackson, co-founder of advertising agency Glu. “The Super Bowl, for an artist, is considered the medium of all mediums. You can’t beat it from a promotional standpoint. You garner so many eyeballs at one time.”

There will be roughly  112.5 million sets of eyes on the screen when Beyonce does her thing.  Also, Pepsi is a major sponsor for the event, and the company just signed Bey to a $50 million dollar contract this year.  So, if she isn’t getting paid in the front door, she’s getting paid through the back.

SOURCE