Over the weekend, 50 Cent took his hustle to QVC and made a quick $177,000 in nine minutes hawking his own SMS Audio over-the-ear wired headphones, STREET by 50.

The advertised price of five “easy payments” of $49.99 prompted the headphones, 50′s answer to Beats By Dr. Dre in limited purple, pink and red editions, to sell out almost immediately.