Born James Andrew Reigart in Rock Hill, South Carolina, DJ Felli Fel grew up in Atlanta, moved with his family to Los Angeles as a teenager, and began his career as a radio DJ in Dallas on K104. After three years in Dallas, he moved to Power 106 in Los Angeles, where found a longtime home, enjoyed a much larger audience, and made a name for himself within the rap industry over the years. While stationed in Los Angeles, Felli Fel also began working as a beatmaker, producing tracks for the Outlawz, the Luniz, Young Rome, Guerilla Black, Cassidy, Xzibit, Sean Kingston, Baby Bash, Smitty, and others. He also began hosting a series of mixtapes for regional distribution. In 2007, in the wake of DJ Khaled's and DJ Drama's commercial success, Jermaine Dupri offered Felli Fel a recording contract with Island Def Jam/So So Def.